Scope & sign-off.
The founder holds the judgment calls, defines the work, and remains accountable for the result.
What you can hold us to
Who we are
People you can hold accountable.
Christopher Myers scopes the work and signs off. Our build team turns that scope into working AI systems for small and mid-size businesses. You know who makes the decisions and who does the building.
Based in Denver and Phoenix. Working with businesses across the US.
Meet the roles behind your build
01 / The founder
Christopher Myers.
A professor, an entrepreneur, and an operator: 20 years in service of Main Street.
- Founder
- Christopher Myers
- Backing Main Street
- 20 years
- Hubs
- Denver & Phoenix
- Build team
- ~25 AI-native
- Updated
Read his essay Seventy Years of Overnight Success, or see how every build runs in the method. Skeptical of AI generally? Good — start here.
- Name
- Christopher Myers
- Role
- Founder & Chairman, Main & Machine
- Also
- CEO, B:Side Capital + Fund · Professor of entrepreneurship, ASU W.P. Carey School of Business · Author
- Verify
- LinkedIn · ASU faculty profile · Amazon author page · B:Side Capital
Christopher has spent 20 years backing Main Street, today as CEO of B:Side Capital and Fund, a professor of entrepreneurship at ASU’s W.P. Carey School, and the author of several books on small business. Main & Machine grew out of that same work: the conviction that you can build something durable without losing the part that made it worth building.
Christopher combines his operating experience with a team of AI-native builders. His role is to scope the work, hold the judgment calls, and sign off; the team turns that scope into working systems. That accountability stays visible from the first conversation through handoff.
Our founder’s work has been covered in: ForbesThe Wall Street JournalThe New York TimesInc.TechCrunchMSNBCFox Business
02 / The team
Experienced judgment. Hands-on builders.
Around twenty-five AI-native technologists, including students and recent graduates, build under one accountable operator. Christopher Myers brings 20 years backing Main Street: he scopes the work, owns the judgment calls, and signs off. The build team implements the systems. You should know both who does the work and who is responsible for the result.
Working systems.
AI-native technologists build the agents, automations, and integrations around the agreed workflow.
See the delivery processBusiness judgment.
Your team brings the workflow knowledge and reviews prepared work. The system’s permissions and approval points belong in the scope.
Read the operating boundaries
03 / Why us
What you can hold us to.
Published prices, vendor-neutral recommendations, a named accountable operator, and a team that builds the system. These are practical questions to bring to the first call.
01: Prices stated plainly
No discovery call required to learn the cost.
The price list is published in plain numbers, because that is how you would want to be treated.
02: Vendor-neutral
We make no money reselling anyone’s software.
We recommend what is right for you, including the free tool over the expensive one when the free one wins.
03: One accountable operator
One name owns your build, start to finish.
Christopher Myers scopes the work, holds the judgment calls, and signs off, so you always know exactly who is accountable.
04: Built by digital natives
A build team with an accountable operator.
The team builds agents, automations, and integrations around your workflows. Christopher owns scope and sign-off. Read how discovery, testing, and handoff work before you decide.
04 / The name
Two words. One argument.
We put Main first on purpose. The order is the whole philosophy.
Mainthe human part
Main Street is the human part. The owner who knows which customer always pays late and which one is worth keeping anyway. The manager who can feel when a week is about to go sideways. The judgment that no model has, and no model will.
Machinethe tireless part
The Machine is the other part. It is patient in a way people cannot be. It reads every invoice, watches every queue, drafts the first version at three in the morning, and never gets tired or bored or careless on a Friday afternoon.
&the whole company
The ampersand is the whole company. The machine works for the person: it carries the load the person should not have to carry, and hands every judgment call back to them. The person stays in charge; the software stays in service. Build it in that order and you have built the right thing. That is the only thing we build.
Start here
Describe one task and get a free written first step, reviewed by Christopher Myers. The answer may be “wait a quarter” or “you do not need us for this.” Prefer to work through it together? Book a free 30-minute call.
We reply within 24 hours. A fixed quote follows an agreed scope, before paid work begins.
— Christopher Myers, Founder